Business Case: Animation — “Crafting an Effective Outreach Message”
Office of Personnel Management
An excellent means of adding credibility to a course is to provide advice from experts. However, too many times the expert is just a “talking head” and the viewer quickly tires of watching it. Our highly successful animated video approach provides the expert with the fun twist of animations that elaborate important points of the presentation. Expert advice is presented in brief video segments or in audio narration.
For OPM’s USAJOBSRecruit, PowerTrain used seasoned vets who have “been there and done that” with regards to managing the Federal employment process, and created a series of 1-minute animations accenting important points. This led to the online video application Crafting an Effective Outreach Message. These fast-paced animations provide various OPM experts with drawings on an animated whiteboard. They explain:
- Finding & Hiring the Right Candidates
- Realistic Job Preview
- Using Selective Factors
- Identifying Specialized Experience
- Crafting Effective Outreach Messages
- Employer Branding
- Internal Branding
- Social Media Strategies
Let PowerTrain help you make your expert presentations more engaging with the animated video whiteboard approach.
Sample Screens
